Strategy

"We want to be the first global multi metal distributor." Gisbert Rühl, CEO/CFO

Klöckner & Co 2020:

Strategy

Strategy re-focused along four lines of attack

External growth strategy

  • Continued growth outside the construction industry to better balance customer portfolio
  • EBITDA-margin should be above current average at attractive multiples with transactions that are accretive from day one
  • Targets should be more sizeable than in the past especially in the US
  • Expansion of SSC business
  • Entry in emerging markets

Organic growth strategy

  • From “distribute into growing market” to “push to gain customers and market share”
  • Improve sales performance through sales excellence program
  • Expanding the share mainly in the area of higher margin products
  • Stronger focus on value added services for industrial customer segments
  • Filling white spots in existing countries

Business optimization

  • Realizing further scale benefits in purchasing and product management
  • Further optimization of inventory management
  • Closer integration of country operations
  • Implementation of industry leading systems and processes

Personnel & Management development

  • Establish talent and performance management group-wide
  • Implement structured compensation and benefits system
  • Improve employer branding



Our new strategy Klöckner & Co 2020 was introduced on the Capital Market Days / Media Day 2010. For detailed information please have a look at our presentation"Klöckner & Co 2020 – Global market leadership" (only in german)...

Mission

We see ourselves as:

  • the link between the manufacturer and small and medium metal consumers
  • being constantly available to our customers, allowing them to get along without own storage facilities
  • supplying our customers with the quantity, quality and dimensions they need just in time
  • offering our customers extensive processing services
  • providing for maximum flexibility with our range of 200,000 products and giving our customers a head start on the competition
  • offering our customers a long-term business relationship with great integration into an international distribution network