Strategy

"We want to establish ourselves as the by far largest and most efficient independent multi metal distributor in Europe and North America pushing ahead the consolidation." Gisbert Rühl, CEO/CFO

Strategy

Our strategic objective is profitable growth based on two pillars:

Strategy

Financial goals:

  • Underlying sales growth > 10% p.a. (starting in 2010)
  • Underlying EBITDA margin > 6% (starting in 2011)
  • Gearing (net financial debt/equity) < 75%

Mission:

We see ourselves as:

  • the link between the manufacturer and small and medium metal consumers
  • being constantly available to our customers, allowing them to get along without own storage facilities
  • supplying our customers with the quantity, quality and dimensions they need just in time
  • offering our customers extensive processing services
  • providing for maximum flexibility with our range of 200,000 products and giving our customers a head start on the competition
  • offering our customers a long-term business relationship with great integration into an international distribution network